Transform Your Smile with Smila

This Privacy Policy describes how Smila UK (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you visit or use https://secure.smila.uk/ (the “Website”) or otherwise interact with us, and your rights in relation to that data.By using or accessing the Website, you agree to the collection and use of information in this policy.1. Information We CollectWe collect information that you provide directly, information automatically collected, and information from third parties, as follows:1.1 Information You ProvideWhen you interact with the Website (for example, when you request a free consultation, sign up, fill out a contact or lead form, or otherwise communicate with us), we may collect:Full nameEmail addressTelephone numberPostal address (if required)Preferred clinic / locationTreatment-related information (e.g. dental history, smile goals)Payment or billing information (if applicable)Any other information you choose to submit1.2 Automatically Collected InformationWhen you use the Website, we may automatically collect:Device information (e.g. device type, browser type, operating system)IP addressUsage information (pages visited, time spent, links clicked, referring/exit pages)Cookies, log files, and similar technologiesAnalytics data (for aggregated site performance)1.3 Information from Third PartiesWe may obtain information about you from third-party sources (e.g. analytics providers, marketing partners) and combine it with information we collect directly.2. Use of Your InformationWe use your personal information for the following purposes:To provide, maintain, and improve our services and WebsiteTo process inquiries, requests, or applications (e.g. free consultation)To communicate with you (e.g. email confirmations, updates, reminders)To send marketing or promotional materials, where permittedTo comply with applicable laws, regulations, or legal proceedingsTo detect, prevent or address fraud, security, or technical issuesTo generate aggregated, de-identified data for analysis, research, and reporting3. Legal Basis for Processing (If in GDPR Jurisdiction)If you are located in a region where GDPR (or equivalent) applies, we rely on one or more of these legal bases:Consent — when you explicitly agree to our processing (e.g. opt-in for marketing)Contract — to perform services you requested (e.g. free consultation, treatment)Legal obligation — to comply with applicable lawLegitimate interests — for our business operations, fraud prevention, marketing, etc., provided your rights do not override those interests4. Sharing & Disclosure of InformationWe may share your personal information under the following circumstances:With service providers, contractors, or vendors who perform services for us (e.g. hosting, analytics, marketing)With dental professionals, clinics, or treatment providers as necessary for treatment and consultationWith payment processors / financial institutions as neededTo comply with legal obligations (e.g. court orders, law enforcement)To protect rights, property, or safety of Smila, our users, or the publicIn connection with a business transfer (e.g. merger, acquisition, sale of assets)We require that third parties respect the security of your data and only use it for specified purposes.5. Cookies & Similar TechnologiesWe and our third-party partners use cookies, beacons, tags, and similar tech to collect information and improve our services.You can control or disable cookies through your browser settings; however, doing so may affect the functionality of the Website.We use cookies for:Essential functionality (e.g. session management)Analytics (e.g. tracking how the site is used)Advertising / marketing (e.g. performance of campaigns)6. SecurityWe employ technical, administrative, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction.However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.7. Data RetentionWe will retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, or as required by law. Afterward, we will securely delete or anonymize your data.8. International TransfersYour information may be transferred to—and processed in—countries other than your country of residence (e.g. UK, EU, or other jurisdictions). We take steps to ensure that such transfers are subject to appropriate safeguards (e.g. standard contractual clauses, adequacy decisions).9. Your Rights & ChoicesDepending on your jurisdiction, you may have certain rights, including:The right to access your personal informationThe right to rectify or correct inaccurate or incomplete dataThe right to erase (delete) your data (“right to be forgotten”)The right to restrict or object to processingThe right to data portabilityThe right to opt out of marketing communicationsThe right to withdraw consent at any time (where processing is based on consent)To exercise these rights, contact us using the details below. We may require verification before fulfilling your request. Some rights may be limited in certain cases by applicable law.10. Children’s PrivacyOur Website is not intended for individuals under the age of 16 (or applicable age in your jurisdiction). We do not knowingly collect personal information from minors. If you become aware we have collected data from a minor, please contact us to have it removed.11. Changes to this Privacy PolicyWe may update our Privacy Policy periodically. We will post the updated version on this page with a new “Last updated” date. If changes are material, we will notify you (e.g. via email or a prominent notice).12. Contact UsIf you have any questions or concerns about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact:Smila UKEmail: info@smila.ukAddress: Smila Clinic - 3-4 Norfolk Place, London, W2 1QN.